What a law firm blog writing service costs
These typical US market ranges are not quotes. Attorney written or highly technical content can cost more.
| Option | Typical price | Posts per month | Who picks topics | Who checks accuracy | Who publishes |
|---|---|---|---|---|---|
| General freelancer | $100 to $200 per post | As purchased | Usually you | Your attorney | Usually you |
| Legal niche writer | $0.15 to $0.50 per word, or $150 to $500 per 1,000 words | As purchased | Shared | Writer researches, attorney reviews | As agreed |
| Legal marketing agency | $1,000 to $5,000 monthly retainer | Usually 2 to 4 | Agency with firm | Confirm scope, attorney approves | Confirm contract |
| AI writing tool | $20 to $100 monthly | Depends on limits | You | Your attorney | You |
| AutomatedBlog Starter | $24 monthly billed yearly or $49 monthly | 12 | Software within brand rules | Safety review plus your attorney | Software or drafts |
An older ABA Journal article described a boutique firm paying $1,200 monthly for writing, editing and other marketing. It also reported a freelancer charging personal injury and criminal defense lawyers $35 to $50 per post. Rates have risen; those historical examples are not current benchmarks.
What the price should include
Check which parts of the job the quote includes.
Topic research by practice area and city
Topics should match your practice areas and city. Ask how the provider avoids suggesting services your attorneys do not offer.
Writing plus attorney review
Check who researches drafts and whether attorney revisions are included. Plain language helps readers, but an attorney must check legal explanations and jurisdictional details.
Ethics and advertising rules
Ask how the provider handles state advertising requirements, disclaimers and prohibited claims. Brand checks enforce instructions; they do not establish compliance with every rule.
Publishing and links to practice area pages
Confirm who formats, schedules and links posts to relevant practice area pages. Drafts delivered by email leave publishing with your team.
Attorney approval belongs in the workflow
ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer's services. Many states have their own advertising rules, and some require disclaimers. Check the rules that apply to your firm rather than treating a general writing checklist as sufficient.
- Avoid guarantees of outcomes or language implying a reader will get the same result as someone else.
- Avoid "specialist" claims unless certified and permitted under the applicable rules.
- Check legal statements for the relevant jurisdiction and remove unsupported claims.
- Give an attorney a clear opportunity to approve the final text before publication.
The attorney stays responsible for what is published, even when a writer, agency or software prepared it. Assign approval and a process for revisions. This guide is not legal advice.
Software pricing and review options
An AI writing tool typically costs $20 to $100 monthly. You still choose topics, check drafts and publish. That may suit a solo attorney who wants writing help and already owns the publishing routine.
AutomatedBlog Starter costs $24 per month billed yearly ($288), or $49 monthly, for 12 posts and 1 site. Every plan includes topic research, a calendar, writing, images, internal links and publishing, with a safety review against brand rules. Drafts are an option when your attorney needs to review before publication.
Growth costs $74 per month billed yearly ($888), or $149 monthly, for 40 posts across 3 sites, and adds links to service pages, including practice area pages. Pro costs $249 per month billed yearly ($2,988), or $499 monthly, and adds an approval workflow so an attorney can sign off before publishing. Configure that review step instead of assuming a brand safety check covers legal accuracy.
Explore a blog for law offices and local services, then compare autoblogging pricing. For WordPress sites, see the WordPress autoblogging guide.
Small firm staff already juggle intake calls, court calendars and chasing unpaid client invoices, so give blog publishing to one named person or one tool, or it quietly stops.
Annual costs for different publishing schedules
Four posts monthly means 48 annually; 12 monthly means 144. These calculations use the ranges above and exclude your team's time. Legal writer totals assume 1,000 words per post. Software subscriptions cover writing capacity, not attorney review.
| Option | Annual cost for 4 posts monthly | Annual cost for 12 posts monthly |
|---|---|---|
| General freelancer | $4,800 to $9,600 | $14,400 to $28,800 |
| Legal niche writer | $7,200 to $24,000 | $21,600 to $72,000 |
| Legal marketing agency | $12,000 to $60,000 if 4 posts are included monthly | Custom quote required beyond typical 2 to 4 posts |
| AI writing tool | $240 to $1,200 if limits allow | $240 to $1,200 if limits allow |
| AutomatedBlog Starter | $288 yearly or $588 paid monthly | $288 yearly or $588 paid monthly |
| AutomatedBlog Growth | $888 yearly or $1,788 paid monthly | $888 yearly or $1,788 paid monthly |
| AutomatedBlog Pro with approval workflow | $2,988 yearly or $5,988 paid monthly | $2,988 yearly or $5,988 paid monthly |
Agency retainers include other services, so their full cost is not a blogging fee. Starter covers either schedule within its 12 post monthly allowance; Growth adds practice area page linking, while Pro adds approval workflow. Choose capabilities your firm needs.
The sibling dental pricing guide compares costs for another professional practice.
What to ask before you sign
Ask each legal writer or agency the same questions.
- Who chooses topics for our practice areas and city?
- Who writes and checks legal accuracy, and what attorney review is expected?
- Are revisions after our attorney's review included?
- How are state advertising rules and required disclaimers handled?
- Can publication wait for our attorney's approval?
- Are formatting, publishing and practice area page links included?
- What post length and monthly volume does the price cover?
- Do we keep the content when the contract ends?
When a legal agency is the better choice
A legal agency can suit high stakes practice areas wanting attorney written thought leadership. Ask who writes and how your lawyers shape the argument. Software cannot replace that professional contribution.
An agency also suits firms wanting full marketing, including PPC. Compare the complete scope and request a separate description of blog deliverables even when the price is bundled.
How much does a law firm blog writing service cost?
A law firm blog writing service typically costs $100 to $200 per general freelance post or $150 to $500 per 1,000 word legal specialist post. Agencies commonly charge $1,000 to $5,000 monthly for bundled marketing. Check whether research, attorney revisions and publishing are included before comparing prices.
How much should a lawyer pay for a blog post?
A lawyer can budget $150 to $500 for a 1,000 word post from a legal niche writer, with higher fees possible for attorney written or technical work. Judge the quote by the research, review and publishing it includes. A lower writing fee can leave more work for your firm.
How often should a law firm blog?
A law firm should blog at a pace its attorneys can review consistently. Compare four posts monthly with 12 only after confirming who will approve them. Choose topics relevant to your practice instead of filling a quota. Our small business blogging schedule guide helps you plan a sustainable routine.
Can AI write blog posts for a law firm?
Yes, AI can draft law firm blog posts, but an attorney should review legal accuracy and advertising compliance before publishing. Give the tool clear practice area and brand rules, check jurisdictional statements, and avoid unsupported promises. Use drafts or an approval workflow so review happens before the post goes live.
Is blogging worth it for a small law firm?
Blogging can be worth it when posts answer prospective clients' questions and lead readers to relevant practice area pages. It needs an owner, a review routine and a publishing plan. Compare the total cost with your firm's priorities; neither a paid writer nor software guarantees inquiries or new clients.
Choose a plan your attorney can review
Compare topic selection, review and publication. Keep attorney approval in the process. Type your firm website in the planner to see topics before choosing a service.